2025 NBA CUP

SACRAMENTO KINGS

For this project, I created a fresh visual identity for the Sacramento Kings’ 2025 NBA Cup by flipping the team’s season campaign and mixing in key elements from the Statement Edition jersey, all while keeping things consistent with official NBA Cup branding. I took the original campaign style and reworked it into a dark, more competitive look, using the jersey’s deep purples and checkered pattern to drive the overall vibe. This look was used for in-arena graphics, social posts, advertisting and wayfinding signage.