NATIONAL CEREAL DAY

SACRAMENTO KINGS

For National Cereal Day, I led the design of a multi-day cereal box series featuring different players, with support from two talented designers. Each box was customized to reflect the personality and style of the featured athlete.

The campaign was a hit on social media, sparking strong fan engagement and praise from the players themselves. DeMar DeRozan even requested a full-size version of his box to display in his home—one of the highlights of the project.

See Full Player Reaction Here: https://www.instagram.com/reel/DG7KlF3RY1Q/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==