SACRAMENTO AMPLIFIED REBRAND

GOLDEN 1 CENTER

Sacramento Amplified is Golden 1 Center’s signature campaign highlighting its live entertainment lineup. With the arena ranked #1 by the NBA and 6th globally for ticket sales by Pollstar, I led a rebrand of the campaign to modernize its visual identity while retaining the concept of sound waves tied to the “amplified” theme.

From sketch to execution, I developed a flexible design system for both static and motion assets. The refreshed look has been used across in-arena signage, a four-page Pollstar ad showcasing $7+ million in ticket revenue, and full-page thank-you ads for visiting artists.